FACTORS INFLUENCING THE IMAGE OF ISLAMIC HIGHER EDUCATION (CAUSALITY STUDY, BETWEEN ACADEMIC CULTURE, HEALTH ORGANIZATION, COSTUMER SATISFICTION AND SERVICE QUALITY) TO IMAGE OF ISLAMIC HGHER EDUCATION INSTITUTIONS IN JAMBI INDONESIA)

Abstract

College image Islam is high, isn't it? standing variable​ yourself, but rather influenced by various variable. Culture academic is one of the possible factors​ cause Good the bad image college Islamic high. Culture full academic​ with load science will increase mastery knowledge advanced knowledge and technology​ become product college tall. Organizational health college Islamic high, will also influence image. Organizations that have governance​ good ( healthy organization ) will​ make image college tall become good in society . Satisfaction customer is factor important in development image college Islamic high. Facts about the swelling number unemployment graduate of college high in Indonesia is cornered image college high, because That necessary efforts​ done is strengthen relevance field science organized by the college Islamic high with demands field Work. With effort the so satisfaction customer will created and finally image college high Islamic will increase Good. Quality service is part important in development image education tall. Users who get service quality from college high Islamic will obtain satisfaction and results will repair image service education Islam is high Alone.Study This use approach study quantitative with use method equality structural or Structural Equation Models (SEM). Research This aim For know how much big influence latent variables (latent variable ) against endogenous variables and variables exogenous .By general study This aim for know influence culture academic , health organization , satisfaction customers , and quality service to image college Islamic high . Study implemented in 15 State and Private Islamic Universities in Jambi Province through stages study is as following (1) Pre-survey; (2) Testing Instruments; (3) Implementation Study; (4) Data Collection ; (5) Data Analysis ; and (6) Writing report study .